Mecardo Blog

2016 Marketing Resolutions

Posted by Mecardo on 5 January 2016

Mecardo would like to wish all our readers a happy new year, 2015 has been a difficult year for many throughout the agricultural regions of Australia and hopefully 2016 will see fortunes turn around.

At Mecardo we have put forward our four marketing resolutions to help you have a prosperous 2016.

Know your costs

When you are marketing your agriproducts whether its grain, cattle or wool it is extremely important to know your productions costs. If you know how much it costs to produce a tonne of grain or bale of wool, this can greatly assist with decision making and determining whether a price offered is profitable.

Know your cashflow

The bills don’t come in all at the same time, and it is important to have a cash flow plan in place in order to ensure that you are not forced to sell your products in order to service your bills.

Know the products

There are numerous products available for marketing your production from physical contracts to derivatives.

It is important to ensure that you have an understanding of the positives and negatives of each of the product types, along with strategy on how to make them work for you. We have prepared some guides below to help with using Swaps and Options strategies.

5 Steps to Grain Swap Success

How to: Cash and Call Strategy 

Know the market

It is important to know what is happening in the markets both locally and globally, however this can be daunting prospect with the enormous amount of information available.

At Mecardo we invite you to view our recent market commentaries which aim to filter the noise, and help you understand what’s important and what is means for your business.

Cattle - Market Analysis

Sheep - Market Analysis

Wool - Market Analysis

Grain - Market Analysis


Topics: General Mecardo information, General information, Bank Swaps

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