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Mecardo Blog

Robert Herrmann

Robert Herrmann
Rob is the Managing Director of Mecardo, an independent specialist agricultural consultancy and market analysis business. Mecardo provides the latest market analysis and outlook for cattle, sheep, wool and grain markets. Rob has over 30 years of agricultural experience, including 11 years as a senior wool specialist with Elders advising in the marketing and risk management of agricultural commodities.
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Recent Posts

Social Licence – it’s a rubbish concept!

Posted by Robert Herrmann on 19 July 2019

“Canberra bubble” has been coined the word of the year by the Australian National Dictionary Centre. Mecardo suggests that the equivalent in 2018 for agriculture is “Social Licence”.

Both are somewhat vague in meaning, although they are regularly trotted out by commentators and the plethora of industry opinionated columnists. We have noticed that “social licence” is now pushed to farmers and other agriculture industry participants as something to be “earned”.

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Topics: Australian wool industry, Australian cattle industry, Agriculture, activists

Can Angus cattle hold onto their premium?

Posted by Robert Herrmann on 17 July 2019

Producers of 100% Angus cattle have been enjoying a premium over non-Angus breeds for most of the last five years. As Wagyu producers have learnt in recent times, the presence of a quality breed branding doesn't guarantee a sustainable premium. Robert Herrmann discusses the risks and opportunities for the Angus breed in his presentation at 'Angus through the Ages'.

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Topics: cattle, Angus, presentation

What to look out for in 2019 - Wool

Posted by Robert Herrmann on 11 January 2019

In this series of blog articles, we’re taking a look back at the year that was for agricultural commodities and provide our insight for the year ahead.

This installment highlights 2018’s key movements in the wool market and what to keep your eye on in 2019.

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Topics: Australian wool industry, agricultural industry

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