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Mecardo Blog

You are not farming correctly.

Posted by Andrew Whitelaw on 3 January 2019

As a serious professional farmer in 2019 it is well understood that “best practice” means you take care of your land, you take care of your animals/crops and you are economically astute. 

Despite that it doesn't matter what you or the industry believes is appropriate. We live in an era of ‘Social Licence’ where the opinion of the ill or under informed has the capacity to determine the future of your farm and its practices.

In this article I take a look at some risks related to the pursuit of social licence.

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Topics: leadership, activists, agricultural industry

Social Licence – it’s a rubbish concept!

Posted by Robert Herrmann on 3 January 2019

“Canberra bubble” has been coined the word of the year by the Australian National Dictionary Centre. Mecardo suggests that the equivalent in 2018 for agriculture is “Social Licence”.

Both are somewhat vague in meaning, although they are regularly trotted out by commentators and the plethora of industry opinionated columnists. We have noticed that “social licence” is now pushed to farmers and other agriculture industry participants as something to be “earned”.

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Topics: Australian wool industry, Australian cattle industry, Agriculture, activists

Agriculture in the age of outrage

Posted by Andrew Whitelaw on 17 October 2018

We inhabit a world of outrage, which has only been amplified by the ability to generate considerable 'noise' on social media. It can seem like agriculture is under constant threat from campaigners with various outrages or causes. 

In this opinion piece we look at the data on public (not activist) interest in several controversial agricultural topics and we will provide some ideas on how we should use the fickle nature of public opinion.

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Topics: Australian wool industry, Australian cattle industry, Agriculture, activists

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