Mecardo Blog

If the Agtech bubble bursts, who will the survivors be?

Posted by Andrew Whitelaw on 22 January 2018

In recent years there has been an upsurge in agtech funding to previously unheard-of levels. A day doesn’t go by without a conference, media coverage or new product launch in the agtech space.

As with all start-ups there will be winners and losers, but what factors will help make a successful product?

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Topics: innovation, agtech

Agtech Visions: Will lab grown meat supercede animal agriculture?

Posted by Olivia Agar on 6 January 2018

Porterhouse Steak $34.00 –grown from the finest myosatellite cells of a 100 day grass fed Black Angus in a bioreactor.

While this doesn’t quite kick the salivary glands into action, it could be the story of providence on the menu at any fine dining restaurant in the future (like this one). Well, that is if we are to believe that the hype around ‘lab grown’ meat can become a reality.

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Topics: agtech

Agtech Visions: An alternative reality on farm?

Posted by Andrew Whitelaw on 8 December 2017

The most successful example of augmented reality(AR) that has yet been produced is the entertainment app ‘Pokemon Go’, you may remember news articles from 2016 of children (and adults) hunting for virtual creatures using their mobile phone. While chasing down Pikachu was not exactly the most productive of activities, it did put AR on the map.

In this Agtech vision, we take a look at the potential of AR on farm.

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Topics: agtech

Agtech Visions: Making our own replacement parts

Posted by Andrew Whitelaw on 24 November 2017

It’s the middle of harvest, the weather forecast is for rain tomorrow. We want to make sure we get as much harvested as possible. Boom, a problem with the header and a new part is required. It’s four hours drive away. A scenario which I imagine many of us have experienced.

In the future, will we be able to have a mechanical part emailed to us? In this short article, we introduce the possibility of 3D printing and how it could be a solution to on farm problems.  

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Topics: agtech

Agtech Visions: Weighing sheep by camera

Posted by Robert Herrmann on 18 November 2017

The assessment of sheep in saleyards by agents, buyers and market reporters is subjective; that is the estimate of liveweight, fat score & carcase weight is a best guess.

Given the importance of accurate assessment, especially to buyers and reporters, wouldn’t it be good if we could add some real time objective measurement to enhance this important sale function at major sheep and lamb auction markets?

This is the first in a regular series of agtech insights, aiming to provide a vision on the future of technology in agriculture.

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Topics: Sheep market, agtech, technology

AWI: Learn from the avocado!

Posted by Robert Herrmann on 25 October 2017

A bad news story will trump a positive story every day, and you would have to be living under a rock to have missed the scrutiny AWI have been under in recent times.

AWI have been criticised for a perceived favouritism of ‘subjective’ over ‘objective’ development, and concerns related to potential conflicts of interest.

Perhaps to balance, we should take an objective look at what should be the focus of the wool industry; and expand our idea around the need to innovate to future proof the wool industry.

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Topics: Wool industry, innovation, agtech

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