The Australian Competition and Consumer Commission (ACCC) announced in early April of a market study into the cattle and beef industry to be undertaken this year. Issues covered by the study are wide ranging but a particular aspect of the investigation that caught our eye was the focus on greater transparency with regard to profits and margins along the beef supply chain.
“Canberra bubble” has been coined the word of the year by the Australian National Dictionary Centre. Mecardo suggests that the equivalent in 2018 for agriculture is “Social Licence”.
Both are somewhat vague in meaning, although they are regularly trotted out by commentators and the plethora of industry opinionated columnists. We have noticed that “social licence” is now pushed to farmers and other agriculture industry participants as something to be “earned”.