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Mecardo Blog

AWI: Learn from the avocado!

Posted by Robert Herrmann on 25 October 2017

A bad news story will trump a positive story every day, and you would have to be living under a rock to have missed the scrutiny AWI have been under in recent times.

AWI have been criticised for a perceived favouritism of ‘subjective’ over ‘objective’ development, and concerns related to potential conflicts of interest.

Perhaps to balance, we should take an objective look at what should be the focus of the wool industry; and expand our idea around the need to innovate to future proof the wool industry.

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Topics: Wool industry, innovation, agtech