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Is wool market share really that important?

Posted by Chris Wilcox, Poimena Analysis on 14 December 2015

I have been analysing the world wool market for well over 20 years, looking at the medium and long term trends and prospects. Over that time wool’s share of world consumption of textile fibres has fallen from 4.3% to 1.2% now.

When I make presentations on the global trends and prospects, particularly when I present to wool producers, inevitably the decline in wool’s volume share of the world textile market is raised. Clearly this decline is bad, isn’t it? And shouldn’t something must be done to arrest and reverse the decline.

My answer to both questions is: No. Volume share is a red herring.

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Topics: Wool industry

Australian wool industry - is it all doom and gloom?

Posted by Robert Herrmann on 10 December 2015

In his iconic 1975 song “Slip sliding away”, Paul Simon most certainly wasn’t talking about the merino sheep industry. However, the lyrics could easily relate to the direction that flock numbers and wool production has taken, especially since the 1990s.

Analysis: Has Merino wool production stopped falling?

In fact, this trend isn’t confined to Australia: the number of sheep worldwide have also fallen over this period.

Usually, the cause of such a decline would be readily understood: low prices, diminished demand, or a combination of the two are the usual culprits.

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Topics: Wool market / wool price, Flock size, Wool industry

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